Don’t Eat for Winter Book Launch

Press Release

When: 10th March 8.30pm,
Where: Peak Fitness, Cleaboy Business Park, Waterford

Cian Foley, IUKL Amateur World Kettlebell Champion, has just released his new book entitled Don’t Eat for Winter – Unlock Nature’s Secret to Reveal Your True Body with a set of 10 guidelines known as The Don’t Eat for Winter Diet or The DEFoW Diet for short.  The book is a labour of love, created from solid research and personal experience, which stemmed from his own transformation from an 18 and a half stone couch potato to a 12 stone, lean and mean world champion. He is passionate about helping people who are in a similar situation to where he was just a few short years ago, when he suffered from various body pains and low self-esteem issues. He also feels it will be useful for people who wish to lose those last few pounds and get the body they’ve always dreamed of.

Cian’s transformation from obesity to athletic

The premise behind the book is that nature produces an abundance of carbohydrates (sugary and starchy foods), such as grains, fruits, root veg, potatoes etc. in Autumn time providing a feast to fatten up human beings in order to prepare body for the oncoming famine and cold of the immediate winter ahead. He believes this is the fundamental reason why low-carbohydrate diets are so effective as part of many fat loss diets and programmes.   Just as squirrels get fat for winter, human beings have the same primal gorge instincts and body functions that trigger and promote fat storage for winter survival.  In today’s society, with the advent of preservatives, deep freeze storage units, international transport; autumnal foods, and their processed derivatives, are available all year round in supermarkets and petrol stations, and so human beings are subjected to foods that stimulate fat storage over years and years preparing the body for a phantom winter that never comes (from a dietary point of view).

Cian states that “There’s NO starch in March, look outside do you see any fruit on trees or grains in the fields? No, they simply don’t exist at this time of year! Nature used to moderate carbs for us through the seasons but now that she has been taken out of the equation, we must take on the responsibility and moderate autumnal foods ourselves, in particular carbs (ie sugar and starch) in order to prevent chronic obesity and resulting health issues such as coronary heart disease, high blood pressure and type 2 diabetes. I’m not suggesting we cut them out of our diets completely, they have their place in the Irish diet as we love our spuds and bread, but we must understand them and their effects on the body, and control their intake based on our individual energy requirements, which I explain fully in the book.  Through understanding the fundamentals, we can tackle the obesity crisis which is affecting so many people today including our children.”

It is now known that the sugar industry incorrectly promoted low fat diets over low carb diets, which has led to many people resorting to low-fat foods with high sugar content, however research has shown that lower carb diets improve heart health, reduce fat and promote general health and wellbeing.  The world is suffering because of the low-fat fallacy with obesity now hitting record levels, in fact, obesity is now three times a bigger killer than malnutrition.  We’ve practically solved world hunger with abundance, however this has caused a larger problem because the human body has not evolved to deal with the massive amount of sugar and starch in the western diet.

The book also discusses human energy systems including brain requirements, anaerobic and aerobic systems and how different foods affect and support these systems in order to give the reader a deeper understanding of how to get the most out of their greatest asset: their body.

Cian, through Don’t Eat for Winter, intends to assist with the fight against the global obesity epidemic through providing a nutritious, balanced, controlled-carb methodology known as The DEFoW diet in conjunction with recommendations on exercise in order to use this little secret from nature to transform their bodies into the best version possible and he’s used it to great effect on himself and his wife Nicola.

Cian, speaking about the effects of the diet said, “After seeing my own results, my wife was eager to try out the diet and, to her amazement, has seen incredible results.  According to her most recent body scan, she dropped over a stone of pure fat that she didn’t even think she had to lise, giving her a bodyfat percentage of 18%,  comparable to an athlete, she looks amazing, has more energy and feels so much happier and confident in herself”

Nicola Foley, post transformation

Cian is launching Don’t Eat for Winter next Friday Night the 10th March at 8.30pm in Peak Fitness gym, Cleaboy Business Park with guest speaker Dr. Mark Rowe, who has witnessed Cian’s transformation and written the foreword, endorsing Cian’s new book.  All are welcome along to pick up a copy and ask Cian any questions they may have related to the concept.

Cian is also manning a table at Ardkeen Enterprise Village on Saturday the 11th of March from 10am to 1pm if you cannot make the launch and wish to pick up a copy.

For more information or to purchase Don’t Eat for Winter please visit


Event page on facebook:

Facebook Page:

The following two tabs change content below.
Cian Foley is a Software Engineer from Waterford, Ireland and also a 2 time European, pan-American and World amateur kettlebell champion. Cian was a 115kg (256lb) obese 35 year old and has completely transformed into to a fit and healthy 78kg athlete through his 8 year journey of discovery around nutrition and exercise. He now competes as a natural bodybuilder at the age of 43 to prove that it is never too late to get into great shape without the use of steroids.